LinkedIn is more than a professional social networking platform. It is a business tool that can surge the profitability of anyone who knows how to take advantage of it. The principle of relating and connecting to people hasn't changed with the advent of social media. The world just became smaller. Winning new clients has been easier it has ever been for those who understand how to use LinkedIn. Here are a few tips from my experience and the experiences of others on how best to use LinkedIn.
1. Mention Your Ideal Client in Your Profile Summary
Most people don't win clients on LinkedIn because they don't know who their ideal clients should be. It is difficult to hit a target when you have not narrowed down that target. A broad spectrum of clients is bad.
Most people have 500+ connections on LinkedIn that are not really useful to their business. So even if they have a viral post, it doesn't really translate into business for them. Therefore, the first step here is to identify that ideal client.
Your value proposition must be clear from your profile summary if you want to use LinkedIn to gain clients.
Some use LinkedIn as an online CV. And that is not a bad thing. But if you are not using yours as an online CV, don't write your profile summary like a CV. You should mention your ideal clients and how you serve them.
If your ideal client identity is broad, you should narrow it down. Don't worry if you feel like some client category won't be mentioned. Those kinds of clients would still try to work with you regardless of when they see your offer.
An ideal client identity such as an entrepreneur is too broad for LinkedIn. Narrow it down. What kind of entrepreneur? Is it e-commerce? Or retail business owners? Or dentists? Or chiropractors? Pick an ideal client and mention it in your profile summary.
2. Create Your Own Hashtag
If you intend to become a content powerhouse on LinkedIn, then you should create your own hashtag. Your hashtag can be a variant of your name or initials.
Your hashtag makes it easy for people to stay on track with your posts. The LinkedIn home feed is always crowded. But when people know your specific hashtag, they search the hashtag for posts they might have missed.
Creating your own hashtag is also about branding.
If you wish to grow a strong brand on LinkedIn through content, having your own hashtag is a must. It separates you from everybody else.
3. Like Your Own Post
Many people expect others to like their posts but they don't even like their own posts. Liking your own post is self-love. If you make a post that you will not like, why like the post in the first place?
If you like other people’s posts, you should like your posts too.
If you don't like a post you made, then maybe you shouldn't make that post at all. You will always be your greatest promoter. Other people will be hesitant to promote you when you don't promote yourself.
Like your own post and like other people's posts too.
4. DM Your Connections to Comment their Opinion on Your Post
I didn't know this was a thing until someone added me to a DM group on LinkedIn. Apparently, the group is created such that when someone makes a post, they share the post to this DM group and encourage them to comment on the post.
And it works! When the post gets a few comments and shares, the LinkedIn algorithm keeps promoting it. And that can last for a few days. You may not have a group like that but you can create one. But it must be with people with a similar audience to you.
Have a few vital connections you will share your post with on DM and ask them to comment on it.
Of course, some would not respond. And that can be for several reasons. Don't disturb your mind over that. Some will respond favorably. And when they do, make sure you return the favor on their posts.
The key to viral content from scratch on LinkedIn is to have a community within the community. Have a group of people whose work is complementary to what you do and support each other's posts.
Share the idea with a few active connections on LinkedIn who have a similar audience.
5. Comment on the Post of Other People
Sometimes, LinkedIn would suggest trending posts for you to comment on. Or LinkedIn would notify about someone's post in your connection that you may be interested in. When the post is recent and looks like something you can participate in, then you should.
Commenting on other people's posts is very important. It is even more important when you have not connected with those people. It can lead you to meet new clients.
Don’t be afraid to comment on the trending post of other people even if you don’t know those people.
Everybody on LinkedIn is there for business. They are there to connect. And if they only cared about their friends, they will be only on Facebook. If they only cared about the celebrities they love, they will only be on Twitter and Instagram. But if they are on LinkedIn, they want to make new business connections.
Everybody wants you to comment on their post. If you are serious about using LinkedIn, you should be making 2-3 comments every weekday.
6. Mention Other People in Comments
On LinkedIn, you usually don't get a notification when someone comments on your post. But when someone mentions you, LinkedIn will send you a notification.
The way to be sure that the person you want will see your comment is to mention that person in the comment. When your name is mentioned in any post, you will get a notification.
The way to mention a person is to type "@" before the name of the person. And the options will come out as a dropdown. From the options, you pick the name of the person. If the person is not among the drop-down options, you keep typing the name until you see it.
The name of the person appears in a thick blue print (compared to the regular black print of ordinary text). This is how you know that you have mentioned that person in your comment.
You can also mention people in your posts. But it is better aesthetically in the comments. You can also mention people when commenting on the posts of other people.
7. Share Something that Makes a Stranger Like to Express their Opinion
The best contents on LinkedIn are the ones that make it attractive for people to express their opinion. It must be positive and rich. A little bit of controversy is good but a big controversy is bad for business.
You must always remember that you are on the platform for business and to gain clients. Keep the arguments that are not in line with your business to yourself. Hold your focus.
LinkedIn is good for sharing tips that help, positivity on work lifestyle, and a little bit of controversy.
It is important to note how your post makes people feel. This is sometimes hard because you can only guess. But if you experiment a bit, you would find the right feel for your audience.
These tips are best practices from my recent observations on LinkedIn. And applying them will not just put you in front of more eyeballs, it will also make you win clients you wouldn't have met otherwise.
P.S. This is what posts behind a paywall will look like. And yes, the free Tuesday insights will still keep coming (regardless of whether you become a subscriber or not). So, should we do this?
The cost is going to be high enough to hurt though. This is because I have noticed that the best way to cause you to take action is to hurt your pocket a bit. Every major income breakthrough I have created was preceded by something that hurt my income. Now I don’t think that is a coincidence anymore.