My writing income broke the $5,000 mark for the first time last month. And it showed me the power of a very important business lesson.
It is not so much about what is being said. It is about who is talking. If I came to talk to an audience about the state of the US economy, and right next door is the Secretary of Commerce of the United States making a speech on the same subject, who would you listen to?
Lucrative writing is not about writing. It is about branding. And very few people know about branding.
I am currently preparing a course for Medium writers. A kind of guide that will get them making steady $1,000 in a month. I just shared a sneak peek on one of the most important lessons with you. The course will be less than $1,000 though, but it won’t be cheap. So, if you are interested, get ready for that. I’ll get you more details later.
Branding is very important in business. Branding is simply what people see that makes them form a notion about your business. What idea or impression are you giving people? Only God looks at the heart, everybody else looks at what you are showing them.
Think about this.
P.S. You remember I told you I was going to frame a quote on my wall. Well, I wasn’t kidding. Look at it:
This is it on my table, fresh from my supplier.
And this is its temporary home right in front of me. I am looking at it right now as I type this.
This is no game or marketing gimmick. Surround yourself with things that inspire you.