Give people the opportunity to tell you NO

The power of asking

Bob Proctor tells a story of how he got an insurance company to increase their sales by millions of dollars. There are two sides to the instruction he gave the salespeople.

The first part was that they were to be in the presence of a prospect before 9 am. But the second part is the real catch.

The second part was to ask the prospect to buy. The idea is to give them the opportunity to tell you “no”. In fact, they don’t have to buy. But you have to ask them to. Just ask.

Don’t let people tell you “maybe” or “kinda”. Put yourself in the position to get a definitive yes or a no. And getting a “no” is not bad. In fact, the more no’s you get the closer you get to a “yes”.

It has been said that 17 no = 1 yes

Dan Pena says you are 2,000 cold calls from your first success.

Everybody wants to get to that 2,000th call but want to skip the 1,999 calls. They don’t want to go through such harsh treatment.

The beauty of success is not reaching your desired destination. The beauty is who you become in the process of reaching that destination. Think about that.

Don’t assume the decisions of other people. Give them the opportunity to tell you a definitive no.

If you want more sales, pitch more people.

Cheers

- David

P.S. Your responses to the zoom call is well received. I will be making plans towards that this week. I’ll let you know the date and time soon. It’s definitely going to be before Christmas.

Let's meet!

I'd like to see your face :)

Would you be open to joining me on a Zoom call?

There are 2 reasons:

  1. I want to explain the most important principle in the world about making a lot of money. And it is not even about money

  2. I want to be your trusted advisor about the subject of money. I want to know how better to serve you and the kind of content that would be more useful to you.

Find a way to let me know you are interested in this. You can like, comment, or reply.

- David

Helping Others

How to know your most valuable asset

There is a quote from “Golden Rule” Jones,

What I want for myself, I want for everybody else

Most people cannot say the same. People are locked in a competition with their neighbors, coworkers, friends, spouses, etc. They want to be better than others. And there is a fundamental problem with that.

You don’t become great by thinking only about yourself. You become great by thinking about other people. How do you bring what benefited you to other people?

If you have been successful at something, no matter how small, think of how to make other people successful at that same thing. Interestingly, this is how people become unstoppable in their finances.

People will always pay people who are successful at something to teach them how to be successful at that same thing. Even if you don’t want to sell, people will beg you to give them the opportunity to buy. Think about that.

Think about helping someone get a result you have gotten.

- David

P.S. I just finished writing a book about how to become a successful writer on Medium. It is published on Amazon’s Kindle already. (The title is - The 4-Figure Medium Writer Insider Secrets). I have gotten some success on the platform and I’d love other people to get the same results.

7 Hot LinkedIn Tips

Scoop: This is what the paid newsletter will look like


LinkedIn is more than a professional social networking platform. It is a business tool that can surge the profitability of anyone who knows how to take advantage of it. The principle of relating and connecting to people hasn't changed with the advent of social media. The world just became smaller. Winning new clients has been easier it has ever been for those who understand how to use LinkedIn. Here are a few tips from my experience and the experiences of others on how best to use LinkedIn. 


1. Mention Your Ideal Client in Your Profile Summary 

Most people don't win clients on LinkedIn because they don't know who their ideal clients should be. It is difficult to hit a target when you have not narrowed down that target. A broad spectrum of clients is bad. 

Most people have 500+ connections on LinkedIn that are not really useful to their business. So even if they have a viral post, it doesn't really translate into business for them. Therefore, the first step here is to identify that ideal client. 

Your value proposition must be clear from your profile summary if you want to use LinkedIn to gain clients.

Some use LinkedIn as an online CV. And that is not a bad thing. But if you are not using yours as an online CV, don't write your profile summary like a CV. You should mention your ideal clients and how you serve them. 

If your ideal client identity is broad, you should narrow it down. Don't worry if you feel like some client category won't be mentioned. Those kinds of clients would still try to work with you regardless of when they see your offer. 

An ideal client identity such as an entrepreneur is too broad for LinkedIn. Narrow it down. What kind of entrepreneur? Is it e-commerce? Or retail business owners? Or dentists? Or chiropractors? Pick an ideal client and mention it in your profile summary. 


2. Create Your Own Hashtag 

If you intend to become a content powerhouse on LinkedIn, then you should create your own hashtag. Your hashtag can be a variant of your name or initials. 

Your hashtag makes it easy for people to stay on track with your posts. The LinkedIn home feed is always crowded. But when people know your specific hashtag, they search the hashtag for posts they might have missed. 

Creating your own hashtag is also about branding. 

If you wish to grow a strong brand on LinkedIn through content, having your own hashtag is a must. It separates you from everybody else. 


3. Like Your Own Post 

Many people expect others to like their posts but they don't even like their own posts. Liking your own post is self-love. If you make a post that you will not like, why like the post in the first place? 

If you like other people’s posts, you should like your posts too. 

If you don't like a post you made, then maybe you shouldn't make that post at all. You will always be your greatest promoter. Other people will be hesitant to promote you when you don't promote yourself. 

Like your own post and like other people's posts too. 


4. DM Your Connections to Comment their Opinion on Your Post 

I didn't know this was a thing until someone added me to a DM group on LinkedIn. Apparently, the group is created such that when someone makes a post, they share the post to this DM group and encourage them to comment on the post. 

And it works! When the post gets a few comments and shares, the LinkedIn algorithm keeps promoting it. And that can last for a few days. You may not have a group like that but you can create one. But it must be with people with a similar audience to you. 

Have a few vital connections you will share your post with on DM and ask them to comment on it. 

Of course, some would not respond. And that can be for several reasons. Don't disturb your mind over that. Some will respond favorably. And when they do, make sure you return the favor on their posts. 

The key to viral content from scratch on LinkedIn is to have a community within the community. Have a group of people whose work is complementary to what you do and support each other's posts. 

Share the idea with a few active connections on LinkedIn who have a similar audience. 


5. Comment on the Post of Other People 

Sometimes, LinkedIn would suggest trending posts for you to comment on. Or LinkedIn would notify about someone's post in your connection that you may be interested in. When the post is recent and looks like something you can participate in, then you should. 

Commenting on other people's posts is very important. It is even more important when you have not connected with those people. It can lead you to meet new clients. 

Don’t be afraid to comment on the trending post of other people even if you don’t know those people. 

Everybody on LinkedIn is there for business. They are there to connect. And if they only cared about their friends, they will be only on Facebook. If they only cared about the celebrities they love, they will only be on Twitter and Instagram. But if they are on LinkedIn, they want to make new business connections. 

Everybody wants you to comment on their post. If you are serious about using LinkedIn, you should be making 2-3 comments every weekday. 


6. Mention Other People in Comments 

On LinkedIn, you usually don't get a notification when someone comments on your post. But when someone mentions you, LinkedIn will send you a notification. 

The way to be sure that the person you want will see your comment is to mention that person in the comment. When your name is mentioned in any post, you will get a notification. 

The way to mention a person is to type "@" before the name of the person. And the options will come out as a dropdown. From the options, you pick the name of the person. If the person is not among the drop-down options, you keep typing the name until you see it. 

The name of the person appears in a thick blue print (compared to the regular black print of ordinary text). This is how you know that you have mentioned that person in your comment. 

You can also mention people in your posts. But it is better aesthetically in the comments. You can also mention people when commenting on the posts of other people. 


7. Share Something that Makes a Stranger Like to Express their Opinion 

The best contents on LinkedIn are the ones that make it attractive for people to express their opinion. It must be positive and rich. A little bit of controversy is good but a big controversy is bad for business. 

You must always remember that you are on the platform for business and to gain clients. Keep the arguments that are not in line with your business to yourself. Hold your focus. 

LinkedIn is good for sharing tips that help, positivity on work lifestyle, and a little bit of controversy. 

It is important to note how your post makes people feel. This is sometimes hard because you can only guess. But if you experiment a bit, you would find the right feel for your audience. 


Conclusion 

These tips are best practices from my recent observations on LinkedIn. And applying them will not just put you in front of more eyeballs, it will also make you win clients you wouldn't have met otherwise. 

Cheers

- David

P.S. This is what posts behind a paywall will look like. And yes, the free Tuesday insights will still keep coming (regardless of whether you become a subscriber or not). So, should we do this?

The cost is going to be high enough to hurt though. This is because I have noticed that the best way to cause you to take action is to hurt your pocket a bit. Every major income breakthrough I have created was preceded by something that hurt my income. Now I don’t think that is a coincidence anymore.

You are one person away...

Plus, I need your feedback on some changes

Not too long ago, I had an issue with my hair. It was itchy. And I kept managing it until it became so unbearable that it irritated me. I was searching for the hair cream that would end the itch. I kept trying all kinds of hair cream and it didn’t work.

After a while, someone suggested I use shampoo. What’s that? I had always thought the shampoo was female hair. Needless to say, I tried it and the itching stopped. But it could have stopped a long while ago if only I knew that it was shampoo while looking for hair cream.

Many people are like that in business today. The solution they are looking for is not the solution they need. If you have tried changing one thing in your business or work several times and you didn’t get the result you seek, then maybe what you are changing is not where the problem is.

There is a very high chance you don’t know the solution you need. Until you identify it, progress will be very difficult. But how does this end? Information.

One piece of information can change the entire trajectory of your business or work. And that information is in the hands of one person. And that person is close to you already.

The shampoo that eventually solved my hair problems, I had known it for over 4 years. I just didn’t know what it was for exactly. In the TV ad where I first saw it, I thought it was one of the things to make curly hair. And I wasn’t interested in that.

A lady who I have known since childhood was the one who told me about shampoo. And then, everybody else began to say “oh yes, it is true!”

The first lesson today is this - change your question. Talk about the problem, don’t assume the solution you need. This is because your assumption is very likely wrong (if the problem has been for a while).

The second lesson is this - change the people you are asking from. Don’t ask people who look like they have the same problem as you. If you have to ask your friends, throw the question open. You never can tell who will have the answer you seek.

Learn to talk to the right people. The more people you talk to, the more possibilities you are opened up to.

You are one person away from the solution you seek.

- David

P.S. I noticed this newsletter has started falling into the spam folder again. Make sure to return it to your inbox and mark it “not spam”. For Gmail, you have to do it on a desktop so that you will get the notification to make subsequent emails come directly into your inbox.

P.P.S. For one reason or the other, Medium is cracking down on the distribution of articles which affects the earnings of writers. Personally, I am getting tired of their frequent changes. So, I am thinking of bringing my top-notch articles (primarily interviews and insider tips on specific businesses) here to you. But I will put them behind a paywall. This means you can only access them if you pay for a monthly email subscription here. Do you want this? Comment or reply to this post

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